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New Tide Careers
Your career changes. Your story doesn't end.
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Your career
changes.
Your story
doesn't end.

New Tide Careers gives professionals navigating redundancy, retirement, or career change everything they need — AI-powered CV rewriting, career matching, peer mentoring, and mental health support. All in one place.

Why this matters
400K+
UK career transitions every year
2–3×
Higher suicide risk for young veterans leaving service
74%
Say productivity declined after redundancy
96.6%
Police officers want structured support — it doesn't exist
£39
Per month — less than one coaching session
20+
Sectors supported
48hrs
To your first coaching session
£0
To get started
What we do

Four pillars. One platform.

Everything you need to navigate a major career transition — in one place, from day one.

🧭

Skills Translator

AI maps your decades of experience into transferable skills and 5 ranked career matches — in plain English. Five minutes. Life-changing clarity.

🤝

Human Coaching

Peer mentors from your own profession who have made the same transition. Accredited career coaches. First session within 48 hours.

🧠

Wellbeing Hub

BACP-accredited counsellors specialising in career identity loss. Daily mood tracking. "Who Am I Now?" identity programme. Crisis signposting always visible.

🔧

Practical Toolkit

CV builder, LinkedIn rewriter, cover letter generator, interview simulator, redundancy rights guide, benefits calculator. Everything in one place.

"For someone made redundant after 25 years, it is not just the loss of income. It is the loss of identity, structure, purpose and community — all at once."

Centre for Male Psychology, 2023

Why New Tide

Built for you — not your employer

Unlike traditional outplacement that requires your employer to pay, New Tide is available directly to you.

Traditional outplacement (LHH, Right Management)
£1,500–£8,000 per head — employer must pay
Career support only — no emotional wellbeing
No sector-specific support for police, fire, NHS
Support expires at 3–6 months
No skills translation or peer mentoring
New Tide Careers
From £39/month — direct to you, no employer needed
Career + emotional + practical — fully integrated
Peer mentors from your own profession
AI skills translator in plain English
Job board, volunteer hub, and training courses
Pricing

Simple, honest pricing.

No employer needed. No hidden fees. Cancel any time.

Essential
£0
Free forever
  • 3 career matches
  • Redundancy rights guide
  • Benefits calculator
  • Job board access
  • Peer forum (read only)
Most popular
Professional
£39/mo
or £349/year — save 25%
  • Full skills translator
  • CV builder + Word/PDF download
  • LinkedIn profile rewrite
  • 2 coaching sessions/month
  • Wellbeing hub + mood tracking
  • "Who Am I Now?" programme
  • Full peer forum + community
  • Training course recommendations
Premier
£79/mo
or £749/year — save 21%
  • Everything in Professional
  • Unlimited coaching sessions
  • Priority counsellor access
  • Interview video coaching
  • Financial planning session
  • Concierge recruiter introductions

Ready to find your next chapter?

Join thousands of professionals navigating their next transition.

How it works

From your last day to your next chapter

New Tide meets you on the day the decision is made — and stays with you until you don't need us anymore.

The journey
1
Profile & translation
Sign up, enter your background. Skills translator runs in 5 minutes.
2
Human connection
Matched with a peer mentor and coach from your sector.
3
Practical momentum
CV rebuilt. LinkedIn rewritten. Interview practice starts.
4
Identity rebuilding
"Who Am I Now?" — 6 weeks, small cohort, facilitated.
5
Into the market
Job board. Volunteer hub. Recruiter introductions. New chapter.
The platform

Every screen built around you

01

Skills Translator

Your sector, role, and years served → 8 transferable skills and 5 ranked career matches in plain English, in under 5 minutes.

02

CV Rewriter

AI rewrites your entire career history in civilian language. Download as Word and PDF. Editable inside the platform.

03

LinkedIn Rewrite

New headline, About section, and Experience rewritten. Copy buttons. Instructions for every section. Suggested first post.

04

Job Board

Live listings from Reed, Indeed, and Totaljobs filtered by your career matches. Updated daily. Application tracker included.

05

Volunteer Hub

Roles matched to your skills — first aider, crowd safety, trustee, mentor, coach. Organisations post here. You browse and connect.

06

Wellbeing Hub

Daily mood check-in. 21-day trend. Counsellor booking. "Who Am I Now?" group programme. Crisis signposting always visible.

Your transition starts today

Three minutes to set up. Career matches in five.

For employers

Your people deserve more than a P45 and good luck.

New Tide is an employer-funded outplacement service at a fraction of traditional providers — with better outcomes and sector-specific support.

Why employers choose New Tide

Five reasons that matter to your organisation

⚖️

Legal risk reduction

A documented outplacement offering reduces tribunal claims. One tribunal costs £8,000–£15,000 — enough to fund New Tide for 20+ employees.

Employer brand

How you treat people on the way out is watched by those who stay. Well-supported leavers write very different Glassdoor reviews.

🤝

Workforce morale

A structured exit programme signals to retained staff that your organisation has values beyond cost reduction.

📊

ESG reporting

New Tide generates anonymised outcome reports that evidence the support provided — increasingly required by institutional investors.

💰

20–40% of LHH cost

At £299–£499 per head, New Tide costs a fraction of LHH or Right Management — with sector-specific outcomes they can't match.

🎯

Sector-specific

Peer mentors and coaches from the same profession as your departing employees. Relevance drives outcomes.

Talk to us about an employer contract

From 1 employee to 500+. Police forces, NHS trusts, fire services, banks, and any organisation making people redundant.

Comparison

New Tide vs traditional outplacement

LHH / Right Management
£1,500–£8,000 per head
Generic — not sector-specific
No emotional support
Expires at 3–6 months
New Tide Careers
£299–£499 per head by volume
Sector-specific — police, fire, NHS, military
Career + wellbeing + practical toolkit
Stays with them until they find a role
Wellbeing

The human support layer.

Career transition is a grief process. New Tide addresses this directly, proactively, and without stigma.

Support pathways

Three ways we support you

🧠 BACP Counselling

Accredited counsellors specialising in career identity loss. Book a free 15-minute introduction. 2 sessions/month in Professional. Unlimited in Premier.

👥 "Who Am I Now?"

Six-week structured group programme. Cohorts of 8–12. Facilitated by our BACP counsellor. Addresses identity loss, grief, and the experience of leaving a long career.

💬 Peer Mentors

Matched with a peer mentor from your own profession who has successfully made the same transition. Our founding 31-year firefighter advisor anchors the fire service network personally.

If you are struggling right now — these services are always available:
Samaritans: 116 123 (free, 24/7)
CALM: 0800 58 58 58 (5pm–midnight)
Police Care UK: 0300 012 0008
Fire Fighters Charity: 01903 717729
Veterans' Gateway: 0808 802 1212
NHS Crisis: 111 option 2
Text SHOUT to: 85258 (free, 24/7)
Mind: 0300 123 3393
Partner charities

Our charity partners

🚒

Fire Fighters Charity

Welfare support for serving and retired firefighters.

Visit website
🎖️

Royal British Legion

Support for veterans and their families.

Visit website
🧠

Mind

Mental health support and signposting.

Visit website
🤝

SSAFA

Lifelong support to the armed forces community.

Visit website
👮

Police Care UK

Mental health welfare for police officers.

Visit website
🪖

Veterans' Gateway

First point of contact for veterans seeking support.

Visit website
💛

CALM

Campaign Against Living Miserably.

Visit website
📞

Samaritans

116 123 — free, confidential, 24/7.

Visit website
The evidence

These are not statistics. They are people.

Every number represents a real person who served and was left to navigate one of life's hardest moments with minimal support.

Armed forces

Military transition

Armed forces
1,086
Veterans died by suicide 1996–2018 from a cohort of 458,058 service leavers.
NCISH / PLOS Medicine, 2023
Armed forces
2–3×
Higher suicide risk for veterans aged under 25 vs the general population.
NCISH Cohort Study, 2023
Armed forces
25%
Of veterans who died by suicide had contact with NHS mental health services — services alone are not enough.
NCISH, 2023
Police service

The police crisis

Police
17,700+
Officers signed off for mental health in 2024/25 — 182% above 2012/13 levels.
Police Oracle FOI, December 2025
Police
96.6%
Of retiring police officers say structured transition support should exist. It doesn't.
Oxford Academic, 2025
Police
80
Suspected police suicides April 2021 to January 2024. No national mandate to record these.
NPCC FOI, 2024
Fire service & general workforce

The wider picture

Fire service
112
Firefighter suicides in 2024 — more than from all other line-of-duty causes combined. 20% were retired members.
FBHA, 2024
General workforce
6,069
Suicides in England and Wales in 2023 — 11.4 per 100,000. Highest since 1999.
ONS / Priory Group, 2026
General workforce
74%
Of professionals say productivity declined following an organisational restructure.
Right Management, 2026

"When a firefighter retires, all of that disappears simultaneously — the camaraderie, the mission, the routine. What remains is the accumulated trauma, now without the support system."

USFireDept.com, January 2026

About us

Built by people who understand the problem.

New Tide Careers was built in response to a gap that should never have existed.

Founding advisory team

Already here. Already committed.

Two founding advisors who were here from day one — bringing the credibility that makes everything else possible.

31
Firefighter Advisor
31 years — Fire & Rescue Service

Recently retired after 31 years, having personally navigated the full fire service retirement process. He knows every welfare gap, every form, and every moment of uncertainty — because he lived it. His peer relationships across the fire service open doors no cold outreach could replicate.

BC
Clinical Lead & Wellbeing Advisor
Qualified BACP Counsellor

A practising BACP-accredited counsellor providing clinical governance for the Wellbeing Hub. All wellbeing protocols, safeguarding policies, and counsellor standards are overseen by her. Not a future hire — already here from day one.

Our values

What we believe

Honesty over optimism.Transition is genuinely hard. We say so.
Human over algorithm.AI is a tool. Coaches and counsellors change lives.
Accessible over exclusive.£39/month, not £5,000 per head. For everyone.
Community over isolation.The loneliest part is thinking you're the only one. You're not.

Join us on the tide

Your next chapter is waiting.

Get started

Create your free account

Three minutes. Completely personalised. Career matches in five minutes.
Step 1 of 812%
Getting started
Welcome. Let's start with you.

Your answers shape everything — career matches, coach pairing, and the support you need. Takes about 3 minutes.

Your situation
What's brought you here?

Choose the option that best describes where you are right now.

I've been made redundant
My role has been cut — I need to work out what comes next
I'm retiring or have just retired
My career has ended but I still have energy and purpose to offer
I'm choosing to change career
I want to leave what I'm doing but I'm not sure what comes next
I'm returning to work after a break
Away from work — ready to re-enter
I'm just exploring my options
Nothing decided yet
Your career
Tell us about your career

This powers the skills translator — mapping your experience into language new employers understand.

15 years
1 year45+ years
Your experience
Tell us what you did

This is what the AI uses to write your CV and find your career matches. Be as specific as you like.

Your goals
What are you hoping to do next?

Select all that apply — you can change these any time.

New career in a different field
Same sector, different role
Start my own business
Part-time or freelance
Voluntary or community work
Retrain or get a qualification
Not sure — help me work it out
Emotional support first
Your timeline
How soon do you need to be working?

This helps us decide what to focus on first.

Immediately — I need income now
Financial pressure is a real factor right now
Within 3 months
Some breathing room but not much
3–6 months
Time to explore before committing
No rush — I want to get this right
Financial security — focused on the best outcome
Your wellbeing
How are you feeling right now?

Be honest — there is no wrong answer. This helps us match you with the right support from day one.

😔
Struggling
😟
Anxious
😐
Okay
🙂
Hopeful
😊
Ready to go
It sounds like things are really hard right now. Our BACP-accredited counsellors specialise in career identity loss and transition grief. We'll make sure that support is the first thing you see when you log in.
If things feel overwhelming right now: Samaritans 116 123 — free, confidential, 24/7.
Yes — wellbeing support is a priority for me
Career help first — wellbeing support if I need it
Almost there
Check your details

Everything look right? We'll create your account and run the skills translator.

By creating your account you agree to our privacy policy and terms of service. Your data is stored securely and never shared without your explicit consent.

Welcome aboard!

Your account is ready. The skills translator is running now.

Your dashboard is being prepared:
Skills translator — running now
CV rewrite — generating
LinkedIn profile rewrite — generating
Wellbeing support — ready when you are
Peer mentor — matching from your sector
Coaching session — available within 48 hours

🔒 Encrypted. Never shared. If you need support right now: Samaritans 116 123 (free, 24/7)

Good morning. Here is your New Tide Careers dashboard.
Your transition is underway — keep the momentum going.
Profile done
2
CV & LinkedIn
3
Job search
4
Interviews
5
New chapter
📄
My CV
Your CV has been rewritten in civilian language. Download as Word or PDF.
💼
My LinkedIn
Your LinkedIn profile has been rewritten. Copy your new headline and About section.
🎯
Career Matches
5 career paths matched to your background — plus live job listings.
🤝
Volunteer Hub
Opportunities matched to your skills — from first aid events to trustee roles.
How are you feeling today?
This week's action plan
Download your rewritten CV and review it
Update your LinkedIn with the rewritten sections
Review your 5 career matches and browse job listings
Check your redundancy rights and benefits entitlement
Book your first coaching or peer mentor session
Talk to someone
Samaritans (24/7, free)116 123
Book a counsellorAvailable now
Peer mentor sessionBook now
Your account
PlanProfessional
Member since
Coaching sessions2 remaining this month
DashboardMy CV

Your Rewritten CV

Where to post your CV

Post on these platforms to reach employers across all sectors:

Reed.co.uk CV-Library Totaljobs Indeed LinkedIn Jobs Find a Job (DWP)
DashboardMy LinkedIn

Your LinkedIn Profile Rewrite

DashboardCareer Matches

Your Career Matches

Search live job listings

Search for roles matching your career matches on these platforms:

Search Reed.co.uk → Search Indeed → Search Totaljobs → Find a Job (DWP) →

Training recommendations

DashboardVolunteer Hub

Volunteer & Part-Time Hub

Opportunities that need exactly your skills — matched to your background.

Are you an organisation looking for experienced volunteers?

Post your opportunity free — we match it to professionals with the right skills.